Creative Advertising

MSc Full time

Course Overview

UCAS code:
Duration: 1 year
Study type: Full Time
Napier code: 54705MM

With its creative focus, this course gives you the chance to respond to real advertising briefs that challenge your conceptual skills. You will learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online. Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work. You will also gain valuable real-world experience in your agency placement, as you learn to meet deadlines and communicate effectively with colleagues and clients.

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The dynamic and challenging world of advertising is fuelled by bright minds and creative thinkers.

This Masters course - the first and currently only one of its kind in Scotland - is designed to stretch your persuasive skills in visual and verbal communication. You will be working to real agency briefs, meeting key industry figures and creating advertising from day one.

This is a hands-on intensive course, designed in close collaboration with the Scottish Institute of Practitioners in Advertising. There are masterclasses by senior advertising professionals and a two week work placement to give you valuable experience of agency life.

You will develop your creative skills and judgement, explore the theories behind advertising and make contacts that can help you break into this highly creative, exciting industry.

With its creative focus, the course gives you the chance to develop your conceptual skills while learning the best way to present your ideas.

You'll work both individually and in art director/copywriter partnerships to create advertising across a wide range of media - including TV, radio, viral, digital, print, posters and ambient.

Your critical evaluation skills will also be developed as you explore the theories behind successful campaigns.
  • copywriting
  • art-direction
  • account service
  • media buying

What's it like?

Close ties to the industry in Scotland through the IPA and a 75% employment rate

Career prospects

We are one of the top universities in Scotland for graduate employability, with over 93% of our graduates in jobs or further study six months after graduating.

Competition is fierce in the advertising industry. While a qualification is no guarantee of employment, this Masters course can open doors to a career in the business.

Creative directors in Scotland and other senior industry professionals take a keen interest in the course, and are always on the look-out for new talent. Your agency placement is your chance to shine. Your employer will see your creative skills in action and this can lead to a permanent job, or, at the very least, many more creative ideas for your portfolio.
 

"One of the great strengths of the Napier MSc Creative Advertising course is its close ties to the industry in Scotland through the IPA. This ensures that the learning is of real practical value to employers and that graduates hit the ground running when they start work. Students* have won creative awards for their advertising ideas and the course is currently achieving a 75% employment rate, which is a terrific result."

Jonathan D'Aguilar
Creative Director, The Bridge

  • Former Napier students Chris Scott and David Grenfell have won 'Young Creative Team of the Year' at the Scottish Advertising Awards, sponsored by RBS. The pair met on the MSc Creative Advertising Course in 2006. It was during their time at Napier that they put together their portfolio and then showed it to Gerry Farrell, Creative Director at The Leith Agency, who promptly gave them a job. Chris and David have already scooped a number of awards and commendations for their work, including their posters for Sol beer and their Anti-Smoking campaign for the Health Protection Agency, Northern Ireland.


 

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What's involved

Modular learning

Our courses are structured by modules which gives our students a flexible learning programme. Modules covered by this course:

On offer

Campus life

World class facilities


Developing our students, both professionally and personally, is at the heart of all learning at Edinburgh Napier and is embedded in our approach to Learning, Teaching and Assessment. We put the employability of our graduates at the core of everything we do and we are regarded as one of the Top 10 Universities in the UK for graduate employability.

We are proud to be investing £100m to provide some of the very best teaching and learning facilities and there are plans for a new student union in 2012/13.


Why I chose Edinburgh Napier

Requirements at a glance

Entry to the course

International students

Full-time study (per year)

The fees listed are stated per annum.

Part-time study (per year)

The fees listed are stated per annum.

Part-time study

The number of modules studied is dependant on the exit that you wish to achieve, for example:

  • A Grad Cert is 60 Credits (3 modules)
  • A Cert HE/Grad Dip/ HND is 120 credits (6 modules)
  • A Dip HE credit is 240 credits (12 modules)
  • A Degree is 360 credits (18 modules)
  • An Honours Degree is 480 credits

Please note that some part-time courses give modular exemptions for previous study and vocational experience. Advice is available during application.

Part-time study (per module)

  • A Postgraduate Certificate is 60 credits (3 modules)
  • A Postgraduate Diploma is 120 credits (6 modules)
  • MBA is 180 credits

Fees Table

Fees displayed are correct at the time of publication but the University Court reserves the right to make changes in fees at any time, and without notice, before or after the student's admission to the University.

Tuition fees are reviewed annually and will rise each year during your programme of study, at least in line with inflation.

Funding your study

We have lots of funding options available such as the postgraduate tuition fee loan for Scottish & EU students, specific scholarships for students from India and Africa, as well as bursaries & grants for those closer to home in England, Northern Ireland and Wales. Visit our funding pages to find out what you could be eligible for.

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