Tourism Marketing

MSc Full-time

Course Overview

UCAS code:
Duration: 1 year
Study type: Full-Time
Napier code: 31412MM

The Tourism Marketing degree will equip you with the knowledge you need to successfully market tourism destinations and products. You will develop organisational and business skills that focus on the marketing aspects and implications of tourism. Through lectures, guest speakers and case studies, you will develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences.

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With its high profile history and attractions, and world-famous festival, Edinburgh is a mecca for travellers and tourists from all over the world. Tourism-based businesses flourish here, many of them with international connections - which is why there's no better place to study tourism marketing.

 

With the number of tourist ventures and operations in and near the city, you'll have plenty of options for part-time work and employment after graduation.

Similar in content to the MSc in International Tourism Management, this advanced degree will equip you with the knowledge you need to successfully operate an international tourism business from a marketing perspective.

 

Also available:

In this course, you'll develop organisational and business skills that focus on the marketing aspects and implications of tourism. Through lectures, guest speakers and case studies, you'll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences. You'll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

What's it like?

As a tourism graduate from Edinburgh, you'll be extremely popular within the industry.

Career prospects

We are one of the top universities in Scotland for graduate employability, with over 93% of our graduates in jobs or further study six months after graduating.

As a tourism graduate from Edinburgh, you'll be extremely popular within the industry, whether your career aspirations are local or international. You'll find yourself in demand for a variety of senior management roles in various sectors and organisations.

  • destination development
  • visitor services management
  • operations management
  • tour operators
  • airlines
  • public sector organisations
  • retail
  • hospitality

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What's involved

Modular learning

Our courses are structured by modules which gives our students a flexible learning programme. Modules covered by this course:

On offer

Campus life

World class facilities


Why I chose Napier

Requirements at a glance

Entry to the course

International students

Full-time study (per year)

The fees listed are stated per annum.

Part-time study (per year)

The fees listed are stated per annum.

Part-time study

The number of modules studied is dependent on the exit that you wish to achieve, for example:

  • A Grad Cert is 60 Credits (3 modules)
  • A Cert HE/Grad Dip/ HND is 120 credits (6 modules)
  • A Dip HE credit is 240 credits (12 modules)
  • A Degree is 360 credits (18 modules)
  • An Honours Degree is 480 credits

Please note that some part-time courses give modular exemptions for previous study and vocational experience. Advice is available during application.

Fees Table

Fees displayed are correct at the time of publication but the University Court reserves the right to make changes in fees at any time, and without notice, before or after the student's admission to the University.

Tuition fees are reviewed annually and will rise each year during your programme of study, at least in line with inflation.

Funding your study

We have a selection of funding opportunities available such as the UK postgraduate tuition fee loan (Scottish & EU) and specific scholarships aimed at student from India and across Africa. Visit our funding pages to find out what you could be eligible for.

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