Marketing Management

BA (Hons) Full-time

Course Overview

UCAS code: N500
Duration: 4 years
Study type: Full-Time
Napier code: 34101BH

Effective marketing and good management are at the heart of every successful company. This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong leadership and project management skills. This course provides you with the business and creative skills needed to succeed in this fascinating and challenging area.

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This four-year course blends together theory and a large practical element. You will gain an excellent understanding of both basic marketing principles and specialist areas, such as brand management, international business, and marketing ethics, as well as knowledge of cutting edge developments in the marketing industry, including digital media.

Flexible module choice and an in depth research project allows you to study the areas which interest you most. You will also get the fantastic opportunity to study abroad for six months preparing you for an international marketing career.

This degree offers flexibility with a number of major and minor combinations. Routes are available in Consumer Studies, Digital Media, Entrepreneurship and Language, depending on core module choice.

Marketing demands clear thinking and innovation. You will develop these attributes as well as the sound business, communication and problem solving skills required for a successful career.

  • marketing management
  • brand management
  • advertising
  • market research
  • public relations.

This course is eligible for the Erasmus exchange programme.

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What's it like?

Business and creative skills - plus the chance to study abroad.

Career prospects

We offer industry informed courses which combine the optimum balance of theory and practice to equip graduates for success. 95.4% of our undergraduates are in work or further study within six months of leaving (HESA, 2013). We also offer a unique personal development programme called Stand Out.

This qualification will give you excellent career prospects as you will graduate with industry relevant skills and knowledge.

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What's involved

Modular learning

On offer

Campus life

World class facilities


Why I chose Edinburgh Napier

Requirements at a glance

Entry to the course

International students

Full-time study (per year)

The fees listed are stated per annum.

Part-time study (per year)

The fees listed are stated per annum.

Part-time study

The number of modules studied is dependant on the exit that you wish to achieve, for example:

  • A Grad Cert is 60 Credits (3 modules)
  • A Cert HE/Grad Dip/ HND is 120 credits (6 modules)
  • A Dip HE credit is 240 credits (12 modules)
  • A Degree is 360 credits (18 modules)
  • An Honours Degree is 480 credits

Please note that some part-time courses give modular exemptions for previous study and vocational experience. Advice is available during application.

Part-time study (per module)

  • A Postgraduate Certificate is 60 credits (3 modules)
  • A Postgraduate Diploma is 120 credits (6 modules)
  • MBA is 180 credits

Fees Table

Fees quoted are per academic year (for a full time programme studied in consecutive years) and reviewed annually unless otherwise noted.

Changes to RUK (England, Wales and N Ireland) student fees in 2015/6

RUK students commencing a four year honours degree in September 2015 will incur maximum tuition fees of £27,000 - £9,000 per year for three of the four years of their programme*.

RUK students commencing a five year MEng programme in September 2015 will incur maximum tuition fees of £36,000 - £9,000 per year for four of the five years of their programme*.
*A student’s last year of study will normally be the year exempt from incurring a fee.

RUK students who began their studies prior to September 2015 will continue to incur a fee for each year of their course at the RUK fee rate applicable to their cohort.

Other expenses

Working out how much you’ll need to live in Edinburgh while studying will vary depending on your priorities, but there are some things everyone will need to budget for. Check out our guide to living costs.
Funding your study

We have lots of funding options available such as the postgraduate tuition fee loan for Scottish & EU students, specific scholarships for students from India and Africa, as well as bursaries & grants for those closer to home in England, Northern Ireland and Wales. Visit our funding pages to find out what you could be eligible for.

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