This four-year course blends together theory and a large practical element. You will gain an excellent understanding of both basic marketing principles and specialist areas, such as brand management, international business, and marketing ethics, as well as knowledge of cutting edge developments in the marketing industry, including digital media.
Flexible module choice and an in depth research project allows you to study the areas which interest you most. You will also get the fantastic opportunity to study abroad for six months preparing you for an international marketing career.
This degree offers flexibility with a number of major and minor combinations. Routes are available in Consumer Studies, Digital Media, Entrepreneurship and Language, depending on core module choice.
Marketing demands clear thinking and innovation. You will develop these attributes as well as the sound business, communication and problem solving skills required for a successful career.
This course is eligible for the Erasmus exchange programme.